Keynote is very easy to use Everybody knows it and knows how it works. Nobody is afraid of Keynote 
It allows me to prototype with very simplistic wireframe shapes It allows for side notes and examples to clarify some issues about the app screens Its very easy to share with non-technical people You can visualize the same mockup on the Mac and on the iPad in Keynote format You can export it as PDF and visualize it universally
More good reasons why Keynote is an excellent Application for app prototyping.
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